Supply Chain & Product Management · Strategy · Social Impact
Transforming supply chains into strategic business priorities — driven by data, shaped by purpose, and built for lasting impact.
About
My journey is one of leadership, entrepreneurship, and creating opportunities for those who need them most. With over 7 years across supply chain and product management, I specialize in demand forecasting, supply planning, and omni-channel inventory optimization across fast-paced retail and e-commerce environments.
I leverage data analytics, automation, and strategic planning to enhance product availability, reduce inventory costs, and improve supply chain efficiency — translating commercial ambition and new product activity into executable plans.
Beyond the boardroom, I aspire to lead impactful projects that uplift communities and provide opportunities for those in need. Together, let's create a future where success is not just personal, but shared.
Core Expertise
Owning end-to-end forecast processes across retail and e-commerce channels. Translating market signals, promotional activity, and new product launches into accurate, actionable demand plans.
Designing and executing supply strategies that balance cost, availability, and agility. Identifying bottlenecks, challenging assumptions, and intervening early to protect service levels and working capital.
Leveraging Power BI, SAP, and statistical modelling to surface insights that drive commercial decisions. Building dashboards and tools that make complex supply chain data visible and actionable.
Managing inventory positioning and availability across retail stores and e-commerce simultaneously. Ensuring the right stock is in the right place for every channel at every moment.
Collaborating with commercial, marketing, finance, and logistics teams to align supply chain execution with business ambition. Driving consensus and accountability across complex stakeholder environments.
Applying Lean Six Sigma principles to streamline material flows, reduce waste, and build scalable processes. Translating operational inefficiencies into measurable cost and time savings.
Experience
Managing regional demand planning for multiple brands contributing 60% of overall annual revenue across Retail and E-commerce channels. Owns the full forecasting lifecycle — from baseline validation and NPI launches to Ramadan and campaign planning — targeting a minimum 80% forecast accuracy. Leads monthly S&OP meetings driving cross-departmental consensus on performance gaps and KPIs. Executed $1M+ in store-to-store inventory rebalancing, reducing purchase requirements by 30% and achieving 96% availability for high-priority SKUs. Delivered a 10% reduction in overall stock holding through disciplined working capital controls and proactive obsolescence management.
Led weekly S&OP sessions and negotiated supply agreements with global HQ, consistently meeting and exceeding 100% of monthly sales forecast targets across the UAE, KSA, and Qatar. Built a new forecasting process for high-priority consumables, securing 120% product availability during peak sales periods. Managed $100M+ in yearly revenue across 15+ product segments, proactively navigating major supply disruptions including chip shortages, regional conflicts, and port disruptions through cross-regional risk collaboration. Achieved a documented 30% reduction in operational costs through internal software process optimisation.
Supported operations across oil & gas manufacturing and heavy engineering environments, delivering measurable impact through lean process design and data-led improvement. Drove $540,000 in logistics savings through lead time reduction, and eliminated $350,000 in financial leakage via a robust scrap management process. Deployed lean inventory systems through vendor framework agreements to significantly reduce stock-out incidents, and initiated Industry 4.0 digital transformation projects — including AI welding robots — to improve quality standards and reduce operational lead times.
Education & Credentials
Education
Heriot-Watt University
Education
BITS Pilani
Certification
Chartered Institute of Procurement & Supply
Certification
American Society of Quality
University & Research Projects
Research into supply chain resilience in the consumer electronics industry, using Canon Middle East as a case study through the COVID-19 pandemic. Examines risk identification, supply chain disruptions, and the effectiveness of mitigation strategies employed to maintain operational agility.
Material study modelled in Ansys to analyse the impact of lightning strikes on aircraft protection systems using composite materials. Explored structural behaviour and failure modes to inform safer aircraft design.
Designed, built, and raced a Formula-style race car for the FSAE Italy competition. Involved end-to-end engineering from design and fabrication through to track performance — competing against universities from across the world.
Personal Projects
Things I've built outside of work — driven by curiosity, purpose, and a desire to create something meaningful.
A social-impact e-commerce brand co-founded with Levin Thomas. Curated products with a mission — a portion of every sale goes toward empowering individuals and communities in need.
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